Suppose all ten are lined up randomly in front of you and you have to pin the winning ribbons on the first three - BUT, you've forgotten who they are!
What is the probability that you will just happen to pin the winners ribbon on the overall winner? 1/10
Then, what's the probability that, out of the remaining nine, you will just happen to pin the second place ribbon on the right person? 1/9
Then what's the probability that, out of the remaining eight, you will just happen to pin the third place ribbon on the right person? 1/8
So overall your probability of getting all three right is (1/10)*(1/9)*(1/8) = 1/720