1) expand
2) rearrange the pairs, put the ones with squares first
3) the first 2 factorise as a difference of two squares,
4) the second two factorise so that one of the factors is the same as one of the part 3 factors
5) take out the common factor so that it is now factoised properly.
6)since the answer is 0, one of the factors must be 0
This is enough hints for now, your turn
If this is not enough information ask for more but have a go yourself first.