Okay, I still don't understand, maybe you are studying maths that I have not done or maybe the meaning just gets lost in the translation.
I have not heard the term potencial equation before, do you just mean an equation that is not exponential? (no powers)
Your original question was
how trasform I(z)=I(0)*e^ln(1/10)*z in a potencial equation?
I am going to assume l is a function.
I(z)=I(0) * e ln(1/10) * z
I(z)=I(0) * (1/10) * z
I(z)=I(0) * z * (1/10)
I(z)=I(0) * z / 10
-------------------------------
l(0) = l(0) * 0/10 = 0
so
I(z)=I(0) * z / 10 = 0*z/10 = 0
So, with my limited understanding of your problem I get an answer of 0