I pick two whole numbers x and y between 1 and 10 inclusive (not necessarily distinct). My friend picks two numbers x - 4 and 2y + 1. If the product of my friend's numbers is one greater than the product of my numbers, then what is the product of my numbers?
This is , $(x - 4)(2y + 1) = 1 + xy.$
Solving, give $x = 9, y = 6.$ So, the product is $9 \cdot 6 = \boxed{54}$.