Thanks Chris,
This can be easily done by any good yr 9 student.
$$\\\boxed{(a+b)^2=a^2+2ab+b^2}\\\\
so\\\\
(3x+(2y+1))^2\\
=(3x)^2+2*3x*(2y+1)+(2y+1)^2\\
=etc\\\\
$The only term with xy is going to be $ \\
2*3x*2y=12xy\\
$so the coefficient of xy is 12$$$