Evaluate the persuasive appeal of the message that Zappos sent to its holiday shoppers shown in Activity 8.6. Answer the following questions: (1) Which needs does this message address? (2) How does it try to accomplish its goal to sell merchandise? (3) Describe the effectiveness of this message.
It just wouldn’t be the holidays without you!
We’d love to see you again . . .
That’s why we’re giving you 10% off your next Zappos.com order!
These coupons are very rare, but then again, you are very special.
Here’s your handy-dandy coupon code to use during checkout:
Can’t wait to see you!
The Zappos Family