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The item in question at a unit selling price of $100. Red River’s forecast volume of sales for the first year is 8000 units. The annual fixed cost for adding this product to the inventory is estimated to be $200,000. Also variable cost per unit is $60.

Total Cost = $680,000

 

 

If Mr. Lee has sold 4500 units at $100 when his competitor decides to sell the product at a sale price of $90, will Mr. Lee be able to match this price and still have a net income of $100,000?

 

Thanks any help would be greatly appreciated.

 Nov 20, 2015
 #1
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If he sold 4,500 units at $100=$450,000 + 3,500 units at $90=$315,000.

You add the two together and you get=$450,000+$315,000=$765,000. This is his gross take given the condition in your question. Now, you can decide if he will meet his original target of $100,000.

 Nov 20, 2015

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