+4116 Can someone help please
List at least one advantage and one disadvantage of using panels to gather data.
+6248 From 5 seconds on google
Advantages:
Accessibility – a prearranged target group of people willing to help you.
Promptness of Fieldwork – a combination of online research with opt-ins leads to speedy data collection.
Targeted Focus – in most cases, panels are created around interest/purchasing around specific products or services. So, who better to survey than the people who already have your company in their consideration set?
Efficiency – no need to re-screen participants on key qualification criteria.
Longitudinal Advantages – a large enough panel gives the client the opportunity to track change in behavior over time.
Concerns:
Cost – access to these specialized respondents is not going to come at a general random sample price. However, in most cases, panels already have an incentive-based give away included in the price, which should trim the overall cost.
Practiced Bias – using panel respondents too much leads to insider knowledge of your process and or product/service research patterns. If you survey the same panel time and time again, those respondents become less like real consumers and more like informed and trained survey taking dynamos.
Data Quality – in some cases panel respondents are just that, panel respondents. They don’t only sign-up to help you out, but they sign up for every panel they come across to make a little extra dough. Again, make sure you routinely scrub your database and remove “suspect” members.
Using the Panel for the Wrong Study – in some market research studies – such as true advertising awareness – you would be better to use a pure random sample rather than a predetermined set of people.
Appropriate Mix – make sure you have the appropriate mix of respondents (demographics, usographics, etc.) that match your specifics before jumping ahead and surveying the group.
+6248 From 5 seconds on google
Advantages:
Accessibility – a prearranged target group of people willing to help you.
Promptness of Fieldwork – a combination of online research with opt-ins leads to speedy data collection.
Targeted Focus – in most cases, panels are created around interest/purchasing around specific products or services. So, who better to survey than the people who already have your company in their consideration set?
Efficiency – no need to re-screen participants on key qualification criteria.
Longitudinal Advantages – a large enough panel gives the client the opportunity to track change in behavior over time.
Concerns:
Cost – access to these specialized respondents is not going to come at a general random sample price. However, in most cases, panels already have an incentive-based give away included in the price, which should trim the overall cost.
Practiced Bias – using panel respondents too much leads to insider knowledge of your process and or product/service research patterns. If you survey the same panel time and time again, those respondents become less like real consumers and more like informed and trained survey taking dynamos.
Data Quality – in some cases panel respondents are just that, panel respondents. They don’t only sign-up to help you out, but they sign up for every panel they come across to make a little extra dough. Again, make sure you routinely scrub your database and remove “suspect” members.
Using the Panel for the Wrong Study – in some market research studies – such as true advertising awareness – you would be better to use a pure random sample rather than a predetermined set of people.
Appropriate Mix – make sure you have the appropriate mix of respondents (demographics, usographics, etc.) that match your specifics before jumping ahead and surveying the group.
