What is 60% off $1.10?
100%-60%=40%
40% of $1.10 = 44c
$${\frac{{\mathtt{40}}}{{\mathtt{100}}}}{\mathtt{\,\times\,}}{\mathtt{1.1}} = {\frac{{\mathtt{11}}}{{\mathtt{25}}}} = {\mathtt{0.44}}$$