you take a picture, add a caption on top of the picture and viola, you have yourself the dankest of the memes
first off you divide the estimated views by the averge views per month, minute, ect. Then you come up with ideas. I hope you are getting all of this. next you calculate your views in the equation. Since I just viewed this meme someone else made, I count as a view. Then you spam your meme all over the internet, hoping people will look at it. You can also pay advertisers, who will do that for you. Thus, you have a successfull meme.