Here's another approach........let the shorter side of the rectangle = x.......then the longer side = (7/5)x
So......the perimeter is given by :
2x + 2(7/5)x = 96 multiply through by 5
10x + 14x = 480
24x = 480
x = 20 and (7/5)x = 28
So....the area = 20 * 28 = 560cm^2